Privacy Policy

Last updated: March 2026

1. Who We Are

Pricd Ltd ("Pricd", "we", "us", or "our") is the data controller responsible for your personal data. Pricd is a voice-to-quote mobile application designed for tradespeople operating in the United Kingdom. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect and process the following categories of personal data:

2.1 Account Information

  • Full name
  • Email address
  • Phone number
  • Business name and trade type

2.2 Voice Recordings

  • Audio recordings you create within the app to describe jobs and generate quotes
  • Transcriptions produced from those recordings by our AI transcription service

2.3 Quote and Job Data

  • Customer names and contact details
  • Customer addresses and job site locations
  • Descriptions of work, materials, and labour
  • Pricing, itemised costs, and totals

2.4 Device Information

  • Device type, model, and operating system version
  • Unique device identifiers
  • IP address

2.5 Usage Analytics

  • App feature usage and interaction data
  • Session duration and frequency
  • Crash reports and performance diagnostics

3. How We Use Your Data

We use the personal data we collect for the following purposes:

  • Providing the service: Creating and managing your account, enabling you to record job details, and generating professional quotes on your behalf.
  • AI transcription: Processing your voice recordings through our AI transcription service to convert spoken descriptions into structured text for quote generation.
  • Generating quotes: Using transcribed data alongside your pricing inputs to produce accurate, formatted quotes for your customers.
  • Improving the service: Analysing anonymised usage patterns and performance data to enhance app features, fix issues, and develop new functionality.
  • Customer support: Responding to your enquiries and resolving any issues you experience with the app.
  • Legal compliance: Meeting our legal and regulatory obligations, including fraud prevention and responding to lawful requests from authorities.

4. Legal Basis for Processing

We rely on the following legal bases under the UK GDPR to process your personal data:

  • Contract performance (Article 6(1)(b)): Processing is necessary to provide you with the Pricd service, including account creation, voice transcription, and quote generation.
  • Legitimate interests (Article 6(1)(f)): We have a legitimate interest in improving our service, ensuring security, and preventing fraud, provided these interests are not overridden by your rights and freedoms.
  • Consent (Article 6(1)(a)): Where required, we will obtain your explicit consent before processing certain data, such as optional marketing communications. You may withdraw consent at any time by contacting us or adjusting your app settings.

5. Third-Party Processors

We share your data with trusted third-party service providers who process data on our behalf. All third-party processors are bound by data processing agreements and are required to handle your data in accordance with UK GDPR. These include:

  • Cloud hosting providers: For secure storage of your account data, voice recordings, and generated quotes.
  • AI transcription services: For converting your voice recordings into text. Recordings are processed securely and are not used by third parties for their own purposes.
  • Analytics providers: For collecting anonymised usage data to help us understand how the app is used and where we can make improvements.
  • Payment processors: For handling subscription payments securely. We do not store your full payment card details on our servers.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy:

  • Account data: Retained for the duration of your account and for up to 12 months after account deletion to allow for reactivation or to resolve any outstanding matters.
  • Voice recordings: Retained for up to 90 days after transcription is complete, unless you choose to delete them sooner via the app.
  • Quote data: Retained for the duration of your account. You may delete individual quotes at any time through the app.
  • Usage analytics: Anonymised analytics data may be retained indefinitely as it cannot be linked back to you.

When your data is no longer required, it will be securely deleted or anonymised in accordance with our data retention procedures.

7. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us using the details provided in Section 12.

  • Right of access: You have the right to request a copy of the personal data we hold about you.
  • Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
  • Right to erasure: You have the right to request that we delete your personal data, subject to certain legal exceptions.
  • Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to object: You have the right to object to processing based on legitimate interests or for direct marketing purposes.
  • Right to restrict processing: You have the right to request that we limit how we use your data in certain circumstances.
  • Right to complain: If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

We will respond to all legitimate requests within one month. In certain circumstances, we may need to extend this period by a further two months, in which case we will notify you.

8. Data Security

We take the security of your data seriously and implement appropriate technical and organisational measures to protect it. These include:

  • Encryption of data in transit using TLS and at rest using industry-standard encryption algorithms.
  • Secure cloud infrastructure with access controls and regular security audits.
  • Restricted access to personal data, limited to authorised personnel who require it to perform their duties.
  • Regular testing and review of our security practices to identify and address vulnerabilities.

While we strive to protect your personal data, no method of transmission or storage is entirely secure. We cannot guarantee absolute security, but we are committed to maintaining the highest practical standards.

9. International Transfers

Your personal data may be transferred to and processed in countries outside the United Kingdom. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with UK GDPR, including:

  • Transfers to countries that the UK government has determined provide an adequate level of data protection.
  • Use of Standard Contractual Clauses (SCCs) approved by the Information Commissioner's Office.
  • Other lawful transfer mechanisms as permitted under UK data protection law.

10. Children's Privacy

Pricd is a professional tool designed for tradespeople and is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a person under 18, we will take steps to delete that data promptly. If you believe a child has provided us with personal data, please contact us using the details in Section 12.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you through the app or by email before the changes take effect. We encourage you to review this policy periodically. The "Last updated" date at the top of this page indicates when the policy was most recently revised.

12. Contact Us

If you have any questions about this privacy policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us:

We aim to respond to all enquiries within 5 working days.